Search engine optimization specialists make countless attempts to improve rankings. They spend weeks and months reorganizing internal linking structures to ensure that important pages have optimum support. They also spend tons of dollars on creating the perfect link bait. Moreover, you will find SEO experts spend numerous hours complaining about renowned website pages outranking theirs despite having terrible writing and categories.

Every one of you must know how search engine optimization helps websites to rank high in search engine result pages through relevant keywords.  It is the process of optimizing your website to get organic, unpaid, and high traffic from the search engine result page. SEO not only uses keywords to attain high traffic, but it also makes certain changes to your website layout and the content within it to make it more attractive for the search engine.

When it comes to Google algorithms, there's a significant difference in the way they process general organic and local results. In this article, we will look through the main aspects that affect the rankings in the local search.

Ahrefs and Sistrix are both SEO platforms that have gained significant popularity over the last couple of years. Both tools offer a lot of professional features, but you likely want to know which of these two platforms will meet your needs and help you boost the results of your digital marketing campaigns.

These days, Google places exceptionally high demands on the quality of websites. And if your site falls under the YMYL category, where information can affect the life, health, well-being, finances of the user or harm him or her in any other way, you'll have to meet unprecedentedly high standards concerning quality, trustworthiness, authoritativeness, and expertise of the content.

After the latest Google algorithm update, many of the websites that were formerly occupying the top spots in the SERPs now rank lower because of their modest EAT scores. How to make your website EATable for the search engine?