Ahrefs and Sistrix are both SEO platforms that have gained significant popularity over the last couple of years. Both tools offer a lot of professional features, but you likely want to know which of these two platforms will meet your needs and help you boost the results of your digital marketing campaigns.
These days, Google places exceptionally high demands on the quality of websites. And if your site falls under the YMYL category, where information can affect the life, health, well-being, finances of the user or harm him or her in any other way, you'll have to meet unprecedentedly high standards concerning quality, trustworthiness, authoritativeness, and expertise of the content.
After the latest Google algorithm update, many of the websites that were formerly occupying the top spots in the SERPs now rank lower because of their modest EAT scores. How to make your website EATable for the search engine?
Even during the digital technology era, branding continues to be a significant factor. Moreover, considering the changes in search engines' algorithms, this field of work will be even more valuable. A site of any well-known company almost certainly gets the majority of its visits from branded search. You can see it yourself with the standard analytics tools.