How To Rank Your Brand New Website Higher on Google: 7 Advanced Tactics

How To Rank Your Brand New Website Higher on Google: 7 Advanced Tactics


Eugene  |  

10 Aug, 2018

Howdy, guys! Today I’m going to talk about how to rank your brand new website higher on Google.

It’s not difficult to rank higher on Google, as you might think, but it’s also not a “100-step guide” that you won’t be able to implement on your brand new website.

Today, I’m going to show you how to increase your keyword rankings on Google step-by-step.

Just follow my lead and you’ll start seeing improvements (as long as you put in the work).

Let’s start.

How Long Does it Take To Rank on Google?

Let me guess… You’ve probably asked yourself this question:

“How long should I waiting for higher website ranking on Google?”

Am I right?

If yes, then let me show you some core information from the Ahrefs study about the ranking terms.

First of all, you should know that the “old” pages rank better on Google:

Age Of Page Days Copy 1

Next, only 22% of pages that currently rank in the Top10 were created within 1 year:

02 Age Buckets 2 1

Moreover, only 5.7% of all studied pages (about 2 million randomly selected pages) ranked in the SERP’s TOP-10 within 1 year for at least 1 keyword.

04 Ranking Performance By Dr 2

And as you can see again, websites with high DR ranks in Google much faster and better.

And here are the dynamics of the aforementioned 5.7% “lucky” webpages, broken down by search volume of the keyword that they ranked for:

07 Lucky Pages By Volume 1

So as you can see again, you literally have an outside chance to be ranked on Google if you have a brand new website.

So does that mean that you couldn’t do anything?


You can increase your chances using the recommendations below.

1. Check the Content Length of the TOP-10 Pages

What does it mean?

You need to check out the TOP-10 pages for your main keyword if you want to rank higher on Google as your competitors. For example, our main keyword for this page will be “how to rank higher on Google”


How can we check that pages? Just use this tool to get an information about competitors On-Page SEO:

Rank #1:

Keyword Density

Rank #2:

Keyword Density2

Rank #3:

Keyword Density3

… And all other pages from TOP-10 for your main keyword.

This tool allows you to check an average article length and the main word phrases.

In our case, we have an average content length about ~2000 words. So we should focus on this content length in order to get in TOP-10 of search results for our main keyword.

2. Check the Keywords on the TOP-10 Pages

For this reason, I recommend you to use tools like Ahrefs or SEMRush.


Rank Higher


Rank Higher2

Now we see the main keywords that we can also use in our article, including long-tail and main keywords.


Additionally, I recommend you to check competitors metadata like title and description. This will help to outline title and description for your page.

3. Add keywords to your post strategically

Strategical keyword placement is critical to a post’s success and net traffic on a website. As search engines continually become more refined, it is not enough just to randomly stuff articles with keywords and hope for relevance in the search results.

For example, check out how this page has optimized for the main keyword “content strategy”:


4. Target Less Competitive Keywords

You have the competitors keywords from Section 2, and now you should pay attention to less competitive keywords (aka LSI-keywords).

Long tail keywords are more targeted and less competitive than short-term keywords. If you have just started your SEO campaign for a brand new website, then I would definitely recommend concentrating on long-tail keywords.

Why don’t you need to target on high competitive keywords? It’s simple - because everyone wants to rank on Google with that keywords, but it might be possible only for the authoritative websites (not for your brand new website).

For example, let’s take a look at “content strategy” using the data from MozBar:


As you can see, there are only authoritative domains with DA more than 90 and PA more than 40. Can your brand new website compete with them?

It’s hard to believe.

But you can choose any long tail keywords, for example, “how to write a digital content strategy”. And what you will see?


There are much more chances to get in TOP-10 with this keyword because you’ll have a lower competition level.

5. Don’t Forget to Track Your SERP Positions

OK, so far so good. You’ve checked your competitors, found some delicious keywords and collected additional low-competition and LSI-keywords. So what’s next?

Don’t forget to track your SERP positions for this keywords.

In this case, I recommend you to use SpySerp - the most accurate SERP checker with various additional features.  

6. Don’t Forget About Target Keywords in URL

As keywords are essentially the backbone of on-page SEO, you need to pay a lot of attention to them. There is no reason not to include them in your URLs. Moreover, it would have some benefits. When you assimilate the targeted keyword into the URL, you are ensuring that Google’s has another reason and way to consider your article as more relevant for a particular phrase.

Take a look:


Additionally, very long URLs may hurt a page’s search engine visibility. In fact, several industry studies have found that short URLs tend to have a slight edge in Google’s search results. So… Don’t create URLs with 100 symbols (even if you going to use keywords only).

Url Length2 1024X667

7. Build Links the Right Way

Link building is the most important – and the most challenging –  SEO strategy. The truth is, without any high-quality backlinks, your website won’t rank for competitive and high traffic keywords.

The websites with the most valuable and relevant backlinks will ultimately rank over the rest. For example, one of the industry studies approves that the backlinks are one of the most important ranking factors even for the page.

Referring Domains Vs Organic Search Traffic Ahrefs Content Explorer 1

They can see a similar correlation between the number of referring domains and the number of keywords that a page ranks for:

Referring Domains Vs Organic Search Traffic Ahrefs Content Explorer

So if you need to rank your website higher on Google, don’t forget about backlinks. You can use various ways for your link building strategy - you can use Web 2.0 blogs (perfectly created), guest blogging, broken link building, skyscraper technique etc.

I recommend you to check the next link building guides that I found quite interesting and useful:

  1. Linkbuilding for SEO: The Definitive Guide by Backlinko;
  2. Successful Link Building Strategy by Yoast;
  3. 10x Link Building Strategies For Huge Organic Traffic In 2018 by Matthew Woodward;
  4. The Noob Friendly Guide To Link Building by Ahrefs.


If you are wondering on how to get a brand new website well-ranked, remember the 7 advanced tactics mentioned in this article are essential to that end. To sum it up, what Google deems significant or reliable is what the public accepts.

Did I miss something important? I’ll glad to see your comments below!

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