Lots of people actually believe that a business and a brand are practically the same things. Still, contrary to their beliefs, this isn’t the truth. In fact, these two things are very different. Namely, one of them has a clear advantage over the other. Having a brand allows you to dominate the marketplace much easier than only having a business. When we say business, we might be talking about any company. Still, when we say brand, we’re talking about titans such as Nike, Adidas, Coca-Cola, Apple, Samsung, etc.
And, this is the main reason why transforming your normal business into a brand, and focusing your SEO strategy around branding should be your #1 priority.
During these competitive times, establishing a brand should be the number one thing you focus your energy toward. This will eventually fuel your SEO strategy and ramp up your page to the 1st result for every keyword you optimize for. Google, as well as other, smaller search engines, are focusing on branding simply because of the backstory and trust that brands have over the smaller businesses.
What’s the Reaction Customers have to a Brand?
Without any sugar-coating. Every person would rather buy from an established brand than go to some business they don’t know and start building their trust with that business. There are countless examples where recognizable brands have over-priced some products. However, the customers still buy from that brand even when they know they can get the same product for much cheaper from a much smaller website.
If an entrepreneur like you wants to make it big in today’s competitive market. The first thing they would need to do in order to achieve that is to focus on getting the trust and recognition from their clients. This will not only get more clients to buy from you, but it will also improve your site’s SEO significantly. Despite the fact that you might not rank on the first result, you will rank 2nd or 3rd, and this will improve your CTR.
Google’s SEO Approach to Brands
A couple of years ago, Google implemented the auto-suggest feature inside their search engine. That was the first sign that search engines will be trying to push brands up on the search results. Today, brands have nearly doubled their influence in the search result page. They have amazing snippets, great titles, and this makes it much easier for them to dominate the market. And, on the other hand, it makes it harder for smaller businesses to keep up with them.
How to Build your Brand in 5 Steps?
Just like anything else, the brand-building also requires research, brainstorming, planning, and knowledge about the topic. And, you cannot achieve this yourself. But, here are a couple of things that you can focus on in order to improve your brand image.
Despite the fact that it’s not smart to do so, people still judge a book by its covers, and your covers, in this case, are the visuals, and the UX that you provide to your audience. Your online presentation should be professional and needs to sport a visually appealing design that will take your audience’s breath away.
You need to focus on giving out value to your audience and try to keep the visitor on your site as much as you can while making him read more. The first thing that you can do to increase your business’ brand awareness is to find someone who will create a good logo. This will lay the building blocks for your first step upwards.
After this, you need to choose a color scheme that suits your brand. Make sure to be as clean and concise as possible while still staying positive.
Next, focus a bit on the technical side of things. Make sure to optimize the speed of your site, compress and crop the images that need this and make sure to use only plugins that you really need. After this, make sure to use HTTPS for security, and you’re one step closer to building your brand.
Storytelling is Key Feature of any Brand
You probably already know that content is the most important part of your business, so make sure that you have content that is:
- Catching your users attention
- Relevant to the audience and your brand as well
- Valuable and Comprehensive
- SEO Optimized
Different and Diverse Content
There are many types of content, and it would be a loss of traffic and audience if you don’t manage to leverage different types of content for your brand. But that’s not all! By implementing more diverse content types for your brand, you will be able to improve the shareability of your content across all of the existing social media platforms.
Here are some more relevant content types that you could be using for your SEO strategy:
- Videos for Explanation
- Promo Videos
- Images that ask for Engagement
Social Media Domination
One of the more important steps is to understand the leverage that social media influence gives you. And, once you understand it, you will be able to grow your brand much faster. Namely, there are more than 3 billion people who are currently using different social media sites and apps. Why wouldn’t you optimize your site to be good for most of these social media? Why not get the attention of triple (and in some cases quadruple) the people you would otherwise reach?
SEO Is the Key
We all know that the SEO optimization of your site is key to your success. Make sure to boost your SEO in order to make your brand pop up more on search results. When you combine a good SEO strategy and stellar content, you will undoubtedly get fantastic improvement and bring your brand on top of the charts.
To be sure that you will achieve that, make sure to use keywords relevant to your niche. Create good content around these keywords and slowly build your brand to become the leading force in the niche that you’re occupying. After you’ve reached this, you can now find long-tail keywords and make informative and helpful content that will catch your audience’s attention.
So, now that you know why building your brand should be the focus of your SEO strategy? Do you plan to start implementing the tips we gave you immediately? Or, are you going to stay on the path that you’re currently going to? Tell us in the comment section below!