SEO reputation management isn’t the same thing as search engine optimization. Frequently webmasters are confused and can’t distinguish these two directions. Their relation is evident, and SEO tips help in web reputation improvement, but to rank keyword positions is an easier task than to improve online reputation.
To reach positive results in online reputation management you should work hard and control all WebPages. The core task is to compose in the users’ opinion the best impression of your website and business which site owner is running. So, let’s clarify in details, what is the difference between web optimization and online reputation.
What do We Do While Implement Search Engine Optimization?
Implementing search engine optimization, we improve website visibility for the list of our keywords. Search engines take into account lots of factors, including page and content quality, traffic, usability, trust, the relevance of the topic and others. SEO influences on result ranking for the whole site or a single webpage.
We can divide it into on-page and off-page SEO. On-site includes work on site architecture, content creation, user-experience, relevance, interlinking. Off-page includes E.A.T – expertise, authority and trust. Link building is a part of it. The interrelation with potential customers via social media is also included into off-page part.
All these measures are focused on one website. SEOs are promoting the given website and do their best to increase web rankings of it, but search reputation management takes hold of several web-resources. It includes public relations, activities in lots of social media platforms, etc. Now, let’s see in details what components does it include.
SEO for Reputation Management
Reputation management in SEO is also focused on search engines results. It is involved into SERP even more, because users can look for the information about your business, product, company brand, looking through not only your website or your accounts in social media but lots of other web-resources.
World Wide Web influence becomes much more strong every year. According to market research, even in times of crisis, buyers are considering not so much the price but the quality of the product and company brand. If at previous times the main criterion for the customers was a price, today buyers are willing to pay more if they are confident in the good reputation of the company.
In general, there is no doubt about the need in monitoring and managing the company’s reputation on the Internet.
What is Search Engine Reputation Management?
It is one of the priority components of marketing campaigns. This means that it is highly desirable that the company is mentioned in a positive context. Online Reputation Management is working to ensure that people speak well about the company. Advice, recommendations, feedbacks from customers and their reviews should constantly appear on social networks. Companies can monitor their reputation on the network, influence on it, and thus improve their public image.
The second most important question - when users search for information about your company on the Internet, what will they read first? According to statistics data, 92% of adult shoppers in the world consider a product overview before making a purchase. They rather make the purchase of those products that are mentioned in a positive way.
Content marketing is another important area of online reputation. It is necessary to create information about your company, spread it via the Internet and do everything so that users read the information that can be converted into company profits.
SEO Reputation Management Tips
- Be accessible on all relevant web resources
You should communicate with your audience via Facebook, Linkedin, Instagram, Twitter and other social media resources, for example Reddit or Flickr. Don’t forget about numerous video services, like Vimeo or YouTube. Share your videos through these services and give the responses to your potential customers in the comments.
- Promote your social media accounts
You should be active, running your social media accounts. Engage the followers and create additional communities and groups. Take hold your audience and work for the authority of your brand and product.
If you only have the accounts in the most popular social media, but don’t develop them actively, you wouldn’t achieve positive results.
- Promote your brand and product name
Social profiles and other web-resources can be used not only for your company name promotion, but also the brand of your product and its popularity. If your company name and brand name are different, promote both of them. Create content and develop WebPages focused on the product, its advantages and brand popularity. Users are to know not only the name of your company but also the name of your product!
- Preserve the privacy of the individuals in your company
Social media presence of the owners and TOP managers of your company is an advantage. A strong reputation management would be strong only if company’s owners and TOP managers are presented in a good way. Their individual ranking is also important for the reputation of the whole company.
- Present your authorship where it is possible
Declare the authorship of your business. Business founders should be closely connected with business’s identity. Author tag should be connected with individual accounts and profiles.
- Blogging is a must for your product and brand promotion
Blogging is a strong argument especially for local SEO. Website ranking on relevant keywords would be increasing. Users can, not only read the posts in your blog, but also leave their comments and receive your responses. If you implement your blogging strategy in a proper way, you’d improve the authority of your website, company name and attract more audience.
- Consider customers’ opinion
Your customers can leave comments or contact you via social media, your contact forms or any other way. Appreciate their opinion irrespective of whether it is positive or not. If a user is writing to you, he’s waiting for some reaction and response. Don’t ignore any of your potential customers. Always give a proper response and try your best to meet your customers’ needs.
- Sincere apologies for fails
If something has gone wrong and your customers are dissatisfied, - be apologetic. Remember the customers are always right. If your customers are dissatisfied and they don’t receive from you proper solutions of their problem, they’d spoil the reputation of your company, its brand and product. It would cost much more for you and your reputation. Try your best to end conflict and don’t let it be spread over the Internet.
- Don’t go into online arguing
It’s easy to start arguing but it’s a wrong decision. Even when you know that you are right, don’t stimulate online arguing, no doubts you would spoil your reputation and gain nothing. If you are starting online arguing, be sure you’ve already lost! Don’t damage your company by yourself.
If you have problematic situation try to meet your customers needs and requirements. If you can’t do that, don’t argue online. Don’t forget one negative customer feedback demands dozens of positive!
- Invest in your reputation
It’s not an easy thing to run social media, to promote your brand in World Wide Web and to give responses to all the comments and reviews of your customers. If you aren’t professional in it or if you are too busy to do it properly invest in this branch and hire real professionals. Consider the reputation of the company costs much more, than the salary of the experts in this branch.
People are inclined to leave negative reviews after ineffectual interaction with the company. At the same time they rarely write about positive experiences. Moreover, competitors can use your indifference to the online reputation of your company, and try to spoil it. Reputational losses can cost a company thousands or even hundreds of thousands of dollars. But these problems can be avoided if you initially approach the management of the company's reputation on the network.