- Be accessible on all relevant web resources
You should communicate with your audience via Facebook, Linkedin, Instagram, Twitter and other social media resources, for example Reddit or Flickr. Don’t forget about numerous video services, like Vimeo or YouTube. Share your videos through these services and give the responses to your potential customers in the comments.
- Promote your social media accounts
You should be active, running your social media accounts. Engage the followers and create additional communities and groups. Take hold your audience and work for the authority of your brand and product.
If you only have the accounts in the most popular social media, but don’t develop them actively, you wouldn’t achieve positive results.
- Promote your brand and product name
Social profiles and other web-resources can be used not only for your company name promotion, but also the brand of your product and its popularity. If your company name and brand name are different, promote both of them. Create content and develop WebPages focused on the product, its advantages and brand popularity. Users are to know not only the name of your company but also the name of your product!
- Preserve the privacy of the individuals in your company
Social media presence of the owners and TOP managers of your company is an advantage. A strong reputation management would be strong only if company’s owners and TOP managers are presented in a good way. Their individual ranking is also important for the reputation of the whole company.
- Present your authorship where it is possible
Declare the authorship of your business. Business founders should be closely connected with business’s identity. Author tag should be connected with individual accounts and profiles.
- Blogging is a must for your product and brand promotion
Blogging is a strong argument especially for local SEO. Website ranking on relevant keywords would be increasing. Users can, not only read the posts in your blog, but also leave their comments and receive your responses. If you implement your blogging strategy in a proper way, you’d improve the authority of your website, company name and attract more audience.
- Consider customers’ opinion
Your customers can leave comments or contact you via social media, your contact forms or any other way. Appreciate their opinion irrespective of whether it is positive or not. If a user is writing to you, he’s waiting for some reaction and response. Don’t ignore any of your potential customers. Always give a proper response and try your best to meet your customers’ needs.
- Sincere apologies for fails
If something has gone wrong and your customers are dissatisfied, - be apologetic. Remember the customers are always right. If your customers are dissatisfied and they don’t receive from you proper solutions of their problem, they’d spoil the reputation of your company, its brand and product. It would cost much more for you and your reputation. Try your best to end conflict and don’t let it be spread over the Internet.
- Don’t go into online arguing
It’s easy to start arguing but it’s a wrong decision. Even when you know that you are right, don’t stimulate online arguing, no doubts you would spoil your reputation and gain nothing. If you are starting online arguing, be sure you’ve already lost! Don’t damage your company by yourself.
If you have problematic situation try to meet your customers needs and requirements. If you can’t do that, don’t argue online. Don’t forget one negative customer feedback demands dozens of positive!
- Invest in your reputation
It’s not an easy thing to run social media, to promote your brand in World Wide Web and to give responses to all the comments and reviews of your customers. If you aren’t professional in it or if you are too busy to do it properly invest in this branch and hire real professionals. Consider the reputation of the company costs much more, than the salary of the experts in this branch.
