1. Target Market Analysis
Conduct your website analysis. Determine how Google is positioning you. Make analysis of Meta sets, text visibility, codes of your tags.
Analyze your competitors. Examine not only your keywords and content but also content of your competitors. Use Google keyword rank checker to compare the positions of your website to your competitors’.
This analysis helps you implement good search engine optimization further on.
2. KWR and Development
Use not only the lists of your keywords but also your competitors’. Use also pertinent sources to achieve more. Try to gain as much as possible search engine queries which are close to your topic. Google will correct the terms you chosen while searching, take it into account.
Google distinguishes the plural forms from the singular.
For example: How to optimize websites and How to optimize a website - are two different key-phrases.
Optimize also the variants of compound words.
For example: website optimization and web site optimization are also two key-phrases for Google!
So, try to use both of them, but make your text readable or choose that one which gives you more traffic.
3. Optimize your content
Google search optimization is strongly oriented on content optimization. Pay attention to your titles, subtitles, Meta tags, etc. Insert, firstly, search phrases into your texts for readers, but no for engines. Natural key-phrases inclusion is foremost, so create only readable texts.
Make only unique, accurate titles
For example: <title>How to Run Affordable Google SEO?</title>
This title shows to both Google and site-visitors what the article is about. It is easy to remember. Google finds such title as user-friendly. Of course, you shouldn’t use the same title for another WebPage!
A long text is an advantage, so divide your text into logical parts and suggest to your readers long but qualitative and informative content.
Don’t forget about sitemaps. They boost your site indexation by Google.
4. Testing and Assessing
We have in mind not only A/B tests, but also search engine rankings analysis. Keep under control the effectiveness of your strategy. Follow the changes not only of your site rankings but also the ranking of your competitors.
Create and follow proper link strategy. Submit relevant links to your WebPages, don’t forget about interlinking strategy.
Check whether your website traffic is increasing. If you submit useful content, submit internal and external links, develop your site you will gain more organic traffic. You may use rankings as indicator but high traffic is a result of proper Google SEO optimization.
Conversions and traffic are core points in site optimization.