Search engine optimizers make countless attempts to improve rankings. They spend weeks and months reorganizing internal linking structures to ensure that important pages have optimum support. They also spend tons of dollars on creating the perfect link bait. Moreover, you will find SEO experts spend numerous hours complaining about renowned website pages outranking theirs despite having terrible writing and categories.
Most of these SEO “pros” rarely appeal searchers with optimized meta descriptions and page titles. It increases the click-through rate (CTR) by tenfold and is a big reason why so many websites have a high ranking despite having average content.
Have a word with any Pay Per Click expert, and they will tell you that their job is not just paying for top ad positions or coming up with keywords. They also have the responsibility to increase their ad copy's click-through rate.
The main job of a search engine optimization specialist is usually to make sure that they begin with a target keyword and that meta description and page titles exist as well. In case you do not know, a search engine only shows seventy characters in a single page title, to be specific 512px. The meta description has 150 characters. Rarely does anyone worry about the meta descriptions and title’s human aspects.
Think of it like this: you are getting free ad space every time your page gets ranked by Google. Although meta description and page title optimization have existed in the SEO landscape for a long time, they are not given too much importance. Scrolling the web to read generic recommendations is not enough; you also need to try out some variations, even if they are in forged environments as Google doesn't have a split-testing feature yet.
Google regularly optimizes its search algorithms. Taking a deep look at the updates will make you realize that the reason behind constant algorithm optimization is for improving user experience. It ensures that users can avoid spammy and low-quality results and get the exact results for what they are looking for. The search engine is now giving a lot of importance to featured snippets to look up the correct results within a few seconds. Snippets are a valuable commodity in the digital real estate, which is why you should know the right ways to make your brand visible in them.