Compare the difference in search results between mobile and desktop versions. The Google search engine gives priority to mobile and responsive website versions. If the site is not optimized for mobile, then its ranking will drop.
Analyze SERP for the same terms under different geo locations. Search engine results are geo-dependent and differ for users around the world. The search engine finds different domains in different locations for the same position, so adjust your SEO strategy depending on your target region.
Use positioning analysis across search engines for highly competitive niches. The results produced by Google and Bing may vary significantly in both positioning and pages. Optimizing pages for different search engines correctly will help attract additional users and get you ahead of the competition.
In multilingual countries like Canada, users input the same queries in different languages. Simultaneously search engine finds other, more relevant landing pages for different languages based on its analysis. Use the browser language and the content language in the advanced settings to see results for multilingual queries and adjust your SEO strategy accordingly.
Informational requests are usually used to promote blogs, while commercial requests are used for main website pages. Check the difference in results for such queries and redistribute the content depending on its ranking in search engines.
Compare up to 10 results at once, select domains, websites, or pages with a click, analyze their positioning in different SERPs. Set different user settings, different locations, combine options, and find the best ones to promote your keyword.
Sometimes it is best to analyze search results in a table format. Export SERP to a CSV file, perform additional analysis of your page, your competitors’ page, and snippet positions to improve your SEO. This option is available only to authorized users.
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