Amazon Keyword Ranking: The Best 8 Chrome Extensions and How-To Guide

Greetings all! As for today, Amazon is one of the largest marketplaces in the world. As said Bizjournals, quote: “Sales for the online retail giant are expected to grow by more than 20 percent this year to reach $282.52 billion (!!!), or approximately 47 percent of total U.S. online expenditures and 5 percent of the total U.S. retail market”, and you can see some basic statistics on the screenshot below:

So if you're reading this article right now, you probably have your own business working on Amazon (for example, FBA, Fulfilled by Amazon).

Do you need to know your keyword ranking at Amazon? There is only one correct answer - yes, you do. But how can you check your Amazon keyword ranking? Are there any ways to get the answers which help you to improve your ranking, conversion and get more leads for your business?

Fortunately, we’ve created this guide where we listed the best Amazon keyword ranking tools, especially for our readers. So what do you waiting for? Let’s see what we’ve done for you!

The Best 8 Chrome Extensions for Checking Keyword Positions at Amazon

Here is the handpicked list of the best Chrome extensions you can use not only to check positions of your keywords but also perform all other kinds of checks.

Despite that some of the checkers mentioned above are quite expensive, there is a reason to use them. For example, some of them can help monitor the effectiveness of your marketing efforts with changes in your PPC campaigns, keywords in your listings, check the quality of the listings, stay alerted about product prices, etc.

But if you need to use the checkers for Amazon keyword ranking only, we highly recommend you to use free tools.

How to Find Good Keywords for Higher Amazon Ranking?

Ok, here is one of the biggest mistakes made by a lot of new Amazon sellers: they don’t EXACTLY know which keywords bring them the best conversion. What does that mean?

Here is an excellent example from Keyword Scout:

As you may see, “bamboo sticks” and “marshmallow roasting sticks” are very similar, but using the first keyword give you a lower number of potential customers, that the second keyword does.

So how to find the keywords which will have the BEST fit for your Amazon business?

Here is small, but outstanding guide:

1. Find the best Keywords for your niche. For that purposes, you can use Keyword Scout mentioned above, Ahrefs or KWFinder by Mangools SEO Tools. Another free tool for the same reason is Keywordtool.io.
2. Run a giveaway for your listings to get a good promo for your chosen keywords. Hence, the bigger number of users will engage, the better results you’ll get.
3. Track your Amazon keyword ranking and fix your strategy and used methods (and you can use any of the tools from our list).

Have you any other questions or suggestions? Do you think that we should extend our list with other tools? Write your thoughts in the comment section and let’s talk about it!